From The Desk Of Frank Kern
Dear Friend,
Thank you very much for investing your
money, confidence, and time
in this course.
I’ve done my best to keep this as
simple and concise as possible…eliminating all fluff and leaving only real useable information that will get you
results fast.
If
you follow the steps that I
outline for you, there is no
question that you can have a
profitable Internet Info business of your own in a very
short time.
So, without further ado…let’s get
started. Sincerely,
Frank Kern
 |
Part 1: An Introduction To The Most Profitable Business In The World
The most profitable business in
the world is selling information. And by “information” I don’t mean just books.
I’m talking about selling books,
reports, videos, or software.
Or to be more specific…selling downloadable
books, videos, or software on the Internet.
Here are some of the key benefits of selling downloadable information products online:
1.
You don’t have to stock or ship any
inventory. (Before I “saw the light” about selling downloadable products, I sold books and tapes that were delivered
through the mail. We had to dedicate
an entire room of our house to stocking inventory…and we were always making
last minute rush trips to the post office in order to meet shipping deadlines. This is not fun.)
2.
You don’t have to do anything when the product is sold. If you set up your business correctly (I’ll show you how in the videos) then your
products are delivered automatically right after someone buys. You can
actually live the “Internet fantasy” of making money in your sleep.
3.
You do the work once and get paid
over and over. Heck, you don’t even have to do the initial work if you
don’t want to.
In the videos that come with this course, I’ll show you how to get other people to make your products for you.
4.
Each sale is pure profit. Since
you’re selling a downloadable
product, you have no “hard cost”…so
every sale is mostly “gravy”. In fact,
the only money you “pay” is the cost
of accepting credit cards…and this only happens
when you make a sale.
5.
Information has an infinite value if
presented to the right market. Here’s what
I mean. Let’s say you’re in a dorm
room full of single college kids.
They’re all boys and none of
them have had a date in months due to constant studying. You have in your pocket the home address and telephone
number of none other than the world famous
super model, Cindy Crawford.
Her address and phone
number are written in faint pencil on a wadded up cocktail napkin. The napkin
is still stained from where you used
it to clean up spilled tea during lunch.
How much is that dirty,
wadded up napkin worth? Nothing. How much is Cindy’s
home number and address worth to
a girl-crazed college kid who’s been stuck in a dorm room for the past month? I
think you could name your price.
The point is
that information, no matter how it’s delivered, is priceless when you’re presenting it to the right
audience…or market.
Here’s another
example:
Let’s say you discovered the cure
for baldness. And all it turned out to be was a simple mixture of
vegetable juices and vitamins….but it really worked and it worked fast.
So how much do you think this “recipe” is worth to a crowd of vain and balding men?
Will it be worth any more if it’s printed on the
finest of linen paper? No.
Will it be worth any less if it’s scrawled by a child
on your kitchen wall? Nope.
It’s
the information itself that’s priceless. Or more specifically… it’s the end result that having the
information can give to your customer.
Think about it…the bald men aren’t buying a recipe to
cure baldness. They’re buying more hair.
That’s the end result.
In
the two examples I gave you, we
had extraordinary “dream products”. In reality,
it’s very unlikely that we’re going to end up with Cindy Crawford’s address and phone number. (And even if we did, it would be awfully inconsiderate to sell it.)
And we’re most likely not
going to discover an easy recipe that’ll cure baldness. (Sorry fellas…)
The good news is that none of that really matters. In fact, we
don’t have to think of our own information
products at all. In fact, it’s almost
counter productive to do so.
All we have to do is let the market tell us what they want…and give it to them.
So, the question is (or should be)
“How do we find out what the market wants?”
Good question. Glad you
asked. This is your first
step…do it before you make a product. In fact
don’t even think of a product before
you read this next section.
Know Your
Market First
 |
STOP! Before you even think of creating a product, you must read this section!
The first step in making tons of
money on the Internet is to know WHO you are selling to and find out what
they want. Then just give it to them.
Your
product is secondary to the market. Give people
what they want and you’ll always
make money.
This is so much easier than
coming up with a product and then trying to “shove it down peoples’ throats”.
Example: If you live in a community where people only
eat Chinese food, your hot dog stand
will fail… even if you have the
best hot dogs in the world. (They
don’t want hot dogs.)
Example: If you are selling directions to the nearest well and you’re surrounded by hundreds of very thirsty people, you’ll be flooded
with customers.
Internet Example: If 65,000 people search for the word
“parrot” on the Internet every
month and you show them your web site which sells a course about teaching parrots how to talk, then you’ll have an easy time making sales.
So, instead of placing your focus on “what’s the ideal product?” spend
your time looking for an ideal
market. Look for a large group of people who are seeking
information on a certain topic. This
is your ideal market.
Once you find the ideal
market, ask them what they want and give it to them. As simple as it sounds, this is the “magic formula”.
Selling a product to an ideal
market that has told you that they
want the very product you’re selling
is like standing in front of a big wave hoping
to get wet.
Pretty easy.
Here’s where we’re going to really pick up the pace and
get into the very mechanics of
putting your Internet Info business together.
Let’s go now to the next section
and find out exactly what to look for
in an ideal market. (Hint: they’re all around you.
In fact, you’re probably part of one.)
The three “must
have” characteristics of an ideal market.
When you’re looking for a group of
people to sell to, they need to have these three “must have” qualities:
1.
Irrational
passion about a certain hobby, problem, or
topic. You want these people to be willing to spend any amount of money to fuel their passion and desire. For example, many golfers will buy every single golf gizmo in the world if they think it’ll take a point off
their score. Some balding men will spend
thousands to get their hair back.
2.
They must have money. There is no point in selling to people who can’t buy. A car nut who is broke cannot buy
your Ferrari no matter how much he loves it.
3.
They must be great in number and
easily reached. If you only have a few people to
sell to, or you cannot find
an easy way to market to them
then your business will dry up.
When you find a group like
this and you offer them something
that satisfies their passion and desire…making sales is relatively easy.
Even if your web site isn’t perfect,
even if your sales letter isn’t perfect, and even if you have typos everywhere…you’ll still make sales if you’re selling something that an
ideal market wants.
Think about it this way:
If
you were on fire, chances are
you’d buy a bucket of water from just about anybody. Even if he was dressed like a bum, smelled bad, and had the rustiest bucket you’d ever seen.
Two easy offline ways to find an ideal market before lunchtime tomorrow.
There are plenty of great places
to find a hungry market. Here are
two offline methods you can use:
Your local bookstore. Go to your local book store and
head to the magazine section. Look for
targeted publications for a certain niche.
You’re looking for magazines for people who are passionate about
something. For example, Bird Talk
magazine is for people who love birds. Cat Fancy magazine is for people who
love cats. Soldier of Fortune magazine is for people who love guns
and related things. Bass Fishing magazine is for people who like to fish for Bass.
Once you find some of these magazines, look at the ads. See what types of products are being advertised
the most. Get a general feel for the
market by reading the articles. Constantly be asking the question, “what do these people want more than
anything?”
If
you feel like you’re getting hot in
terms of closing in on a market,
order some back issues of the magazine and see
which ads are being published on a
consistent basis. These are the products that are selling and are therefore the
products that the market wants. These
are the products that are selling.
Clubs and Organizations: Look in your newspaper’s classified section for clubs and
organizations. Most papers publish a list of
local clubs that people can join based on their interest. For example, there are clubs for gardeners,
clubs for BMW drivers, clubs for dog lovers,
clubs for people who have addictions, clubs for people of various
religions, and many more.
Browse through these listings and see if anything “jumps out at you”.
Attend a club meeting and get a feel for what this group is like. Be
looking for a universal problem that needs to be solved, a common desire among
members, and even a common enemy. Again, ask the question, “what do these people want more than
anything?”
Once you’ve identified a good market
that meets our “must have” three criteria, it’s time to see if they are easily
reachable on the internet.
Fortunately, this is really, really easy.
Discovering
your market’s “Internet home”.
Once you have an idea for a good market,
it’s time to see if they’re easily reached on the Internet. After all, if your market isn’t easy to reach then you’ll have a hard time
getting them to your web site and getting them to buy from you.
Fortunately, you can find out in a matter of minutes.
Here are two of my favorite methods:
1: Mediafinder.com
|
Mediafinder.com is an awesome resource that lets you see if your market has any targeted
newsletters and magazines that are published
offline.
This is
important to know because if your market has
offline magazines published for it, you
know that it’s at least worth looking at.
The reason why is that is costs a
considerable amount of money to publish, print, and mail offline magazines and newsletters.
And believe me when I tell you that a publisher isn’t going to do the work unless the readers of that magazine
are providing him with a profit by either buying the magazine, buying what’s
being advertised in the magazine, or both.
Also, Mediafinder.com lets you take the whole “browse your local bookstore to find niche market publications” technique one step further.
Media finder will show you targeted publications that might
not be in your local
bookstore. In showman’s words, it’ll
let you see little hungry markets that are “invisible to the naked eye”.
Once you find the
publications in Mediafinder.com, you can
then visit their web sites and see
what they’re all about.
The video for this section shows you exactly how this process happens in a
matter of minutes.
2. Goodkeywords.com
|
Good Key Words is probably one of
the most helpful “Market Finding Tool” out
there.
It
allows you to find out exactly how many people are looking for certain information on the Internet…in
a matter of seconds.
This is really helpful to you because it lets you know what your market is specifically searching for.
So now all you have to do is give them what they’re
looking for!
For example, let’s say you’re thinking
that parrot owners might be a good market to sell to.
All you’d have to do is ask
Good Key Words if anybody is
searching for information on Parrots online.
About 2 seconds after asking, you would see that 59,467 people searched for
the word “parrots” last month. (This
number changes every month and is
always updated.)
So, now you know that people
who love parrots are looking for parrot
related information on the Internet.
If
you only had a few hundred
people searching for the word “parrots”
every month then you should change your market. But 59,467 people is a good market.
It’ll also help you find ripe
markets at the press of a button.
In
the video for GoodKeyWords, we discover
more about the hot market we uncovered
in the previous videos and I show you exactly how a friend of mine located a
market and came up with a product
idea in fifteen minutes.
So I’ve armed you with
some really useful tools to help you hunt
down your ideal market.
These tools
will show you where to find
countless “pockets” of eager
buyers…ready to give you money in exchange for a good info product.
But there’s still a catch. You still need to know exactly what kind of an info product they want to buy
before you go create something.
Fortunately, this is pretty
simple J
Becoming an “Internet Psychic”: How to
find out exactly what your market wants to buy long before you make a product.
|
There’s no doubt about it: You have to know what your market wants to buy way before you
make your product.
This way, all you
have to do is give it to them. So let’s talk about exactly how you can do
this.
You should already have a pretty
good idea of what your market is
into after watching the videos I’ve created
for you and following their
instructions…but there’s still one more step to help you make absolutely sure you know
what they want.
It’s
a “sneaky” little trick known as
eavesdropping and
we’ve all been doing it since we were kids J
The easiest way to eavesdrop on your market is to listen in to their
newsgroup conversations.
Are you familiar with newsgroups?
A newsgroup is similar to a chat room but not as fast paced. It’s a place where people post questions about a certain topic…and other
people come and answer them.
Each question is indexed and so are the responses. You can read
questions and responses that go back for months
and sometimes for years.
So when you go “eavesdropping”
in a newsgroup it’s almost like being a fly on the wall in your target
market’s living room.
You get to browse through
every conversation they’ve ever had amongst
themselves.
But it gets even better because you can actually search through the whole
“pile” of conversations and look for
discussions on certain topics.
For example, if you were
“listening in” on a newsgroup that was dedicated to Porsche automobiles,
you could search for discussions
dedicated only to vintage 911 models.
The video for this section (see
link above) follows our
investigation on the Model Railroad market and shows you how to find out exactly what these folks are looking for.
Three
Types Of Info Products You Can
Create In A Flash
The great thing about information
products…especially downloadable information products…is that they’re really
easy to create.
In
fact, if you can talk, you can get
your product created.
Here are the three main types of
information products that you can create quickly:
1. Ebooks.
2.
Downloadable Audios
3.
Screencam Videos
Right now, the number one
selling type of Internet Info product
is the Ebook.
People buy these things in
droves and the topics can be about
anything.
Take a look at some of the Ebook titles I just found online in less
than 1 minute by searching the “General Interest” section at http://www.ebookdirectory.com:
About DVD Rate it | Review It (1)
DVD technical details: interactive
features, Dolby Digital, Dolby Surround, Dolby Pro Logic, DTS stuff and more...
copy DVD on CD-R
Votes: 1 |
Rating: 10.00
 |
Hermit's
Ebook of Funny Lists
II Rate it | Review It
50 more funny lists, including Things
to do in a Lift; 19 Ways to annoy your Public Bathroom Stallmate; Complaints to
Council, Mis-translations from Around the World; many more! Free eBook.
Votes: 1 |
Rating: 10.00
|
Islamic
Calligraphy & Clip
Art Rate it | Review It
Beautiful Islamic calligraphy images.
Votes: 1 |
Rating: 10.00
 |
Lesbian
Relationships: A Collection of Articles about Lesbian Relationships
Rate
it | Review It
A
collection of articles about lesbian relationships by psychotherapist, Kali
Munro, M.Ed.
Votes: 1 |
Rating: 10.00
Real English
Workshop Rate it | Review It
A book of exercises on conversation and grammar for the student
of English as a foreign or second language.
Votes: 1 |
Rating: 10.00
|
Second
Place of Birth:
Nevis Rate it | Review It
Eight days in the jungle without
water and food
Votes:
6 | Rating: 10.00
|
UFO - Secrets Revealed Rate it | Review It
Size
878K
Votes: 1 |
Rating: 10.00
|
B$ WARNING: Debt
Consolidation Will Destroy Your Life!
Rate
it | Review
It (1)
Votes: 4 |
Rating: 9.25
|
Honorary
Doctors - An International Elite Rate it | Review It
List
of International Achievers - and information on how to obtain an Honorary Doctorate from Cosmopolitan University
Votes:
2 | Rating: 9.00
|
Credit
Card & Finance Secrets Rate it | Review It
Explains how the real world credit
system works and how you can use it
to your maximum benefit to obtain the credit cards and finance you want.
Votes: 2 |
Rating: 8.50
…And
that’s just one minute’s worth of searching! But this gives you an idea of what’s out there.
The great thing about selling an Ebook is that you’ll have very little customer service
issues to deal with. After all, how
hard is it to read a book?
Ebooks are easy to use and if you use
Adobe’s Acrobat
software, your Ebook can be opened on any computer.
And if you’re worried about
what you’re going to put in your Ebook…stop J
I’ll show you how to get an
expert to do all of your work for you in a later section. Let’s move on now to the second type of
downloadable info product you can
create quickly:
Downloadable Audios
Downloadable audios are becoming more and more popular for several reasons.
For one, you don’t have to
read anything…you can just listen along at your
computer while you’re surfing
the web or whatever.
Another reason they’re becoming
popular is because in some markets, folks are seeing Ebook offers all the time...so an audio product
really stands out.
The “How-To-Make-Money” market is
one example where having an audio
product really gets you noticed.
Now, I don’t want you to be intimidated by the thought of
creating downloadable audio products, getting them in the correct digital
format, and putting them up on the Internet.
Granted, there’s a pretty good bit
of “technical know how” involved in that whole
process…but the good news is
that you can
get someone else to handle it all
for you quickly, easily, and
inexpensively.
And by the way, if you’re thinking that your
audio product needs to be “professional” sounding and read by a radio DJ or something, think
again. Your customers will appreciate a product created in a “real person’s”
voice. It
conveys humanization and sincerity.
Now let’s talk about the third type
of Info product you can create:
Downloadable Videos
I’ve made a pile of money with
downloadable videos and as of the time that I’m
writing this course for you, very few
people are actually out there selling them. (Well,
except for porn people.
They sell a ton of them but that’s
not the kind of business I want to get you into.)
When I say “Downloadable Videos”,
I mean downloadable screencam videos like the ones that you have with this course.
I’m
not talking about actual movie style
videos where you have to get
dressed up and stand nervously in front of the
camera.
Screencam videos let you simply talk into a microphone and let your viewers watch what you’re doing on your computer.
The great thing about screencam videos is that your customers will absolutely
love them and they’ll actually use your information more often than any other
form of downloadable product.
The reason is that most people learn visually…by
watching…rather than by reading or listening.
The software I use to create my
videos is called Camtasia. You can get a free trial copy here.
As
a matter of fact, you can even watch videos that show you how to use Camtasia here.
In my opinion, downloadable screencam videos are the fastest and most profitable
products you can make. They have a much higher perceived
value to your customers, and you don’t have to spend all day typing J
Here are just a few of the thousands of topics that you can make screencam videos for:
·
How to use Windows
· How to use Microsoft Office
· How to Use Paint Shop Pro
·
How to use Photoshop
· How to get an email account with
Hotmail or Yahoo
· How to use AOL
· How to use Internet Explorer
· How to find hidden viruses on your PC
· How to use accounting software like Quicken or Quickbooks
· How to play certain video games (such as hidden cheat codes,
secret levels, and so forth)
·
How
to use one of the 1,000’s of free software applications that people are
downloading every day…
Like I said, these are just a few things you can make screencam videos for. The list goes on and on forever.
Still want more
ideas? Try this:
 |
Click on “most popular” and you’ll
get a list of all of the most popular downloads. Here’s what
it looks like:
KaZaA Media Desktop popular 1 41 2,788,774
Search, download, and interact with a variety of files with this P2P file-transfer application.
OS: Windows 95/98/NT/2000/XP License: Free
 |
ICQ Lite popular
2
Communicate instantly using a simple version of this popular chat client.
OS: Windows (all) License: Free
2 18 628,672
WinZip popular pick
3
Handle ZIP files with ease with this popular utility.
OS: Windows 95/98/NT/2000/XP License: Free to
try
3 330 557,896
Click to buy
iMesh popular
4
Find, download, and share MP3s, image files, and more.
OS: Windows (all) License: Free
4 146 464,260
Ad-aware popular new
5
Scan your system for ad-supported software components and remove them.
7 12 452,482
These are just the top five. Notice that the most popular at the
time had over TWO MILLION downloads
for the week (that’s the number in the far left column.) And I’m writing this on a
Wednesday!
So…you can simply browse this list
and make a how-to screencam video tutorial for any of these programs.
As
you can see, with screencam videos, the possibilities are really
endless.
How
To Get Your Info
Product Created Quickly And Inexpensively
Yes. It is intimidating to think about creating an information product
from scratch. Especially if you’ve never written anything
outside of school, or if you’re not an “expert” in the topic that your product covers.
And even if you
are a good writer
and you are an expert on the
topic that your product covers, you
still might not have the time to get your product made. Or you may not feel like it for whatever reason.
Well, don’t let this get
you down. There are several really easy ways to get a product made in a hurry.
Here are a few. Let’s start with getting
an Ebook made:
1.
Record yourself talking and then have the
recording transcribed.
Sound like a
no-brainer? It is. I’ve used this method myself on more than one occasion and the results
have always been great. Here’s why
this is a good method to use:
· Staring at a blank piece of paper waiting to be written on
is intimidating….but simply talking about a topic is easy. We do it every day.
·
For most people, it’s faster to talk
than it is to write.
·
When you talk, you’re (I
hope) being casual and conversational.
Your readers appreciate this…no one wants
to read some stuffy text book style material all day.
· When you talk into
a tape recorded, you can just sort of
let your mind flow. You don’t have to worry about grammar
or punctuation or page layout. And you can edit the actual content after your recording has been transcribed.
So this is by far the easiest way
for you to get started. All you’ll
need is a regular tape recorder that you
get your local Radio Shack.
Once your recording is finished, you
just need to get the tape
transcribed. The easiest way to do this is to simply call a temporary
employment agency and tell them you need
someone to transcribe a tape for you.
Have them put the transcription in
a Microsoft Word document or something similar (so you can edit it later).
Expect to pay
about $50.00 for a one hour tape.
Here’s another way to get it done.
The first site I found after
about 7 seconds of searching was http://www.asaptranscripts.com . They promise same day service for some projects.
So getting your tape transcribed is easy.
Once you get your tape
transcribed, all you have to do is edit the transcription
for clarity and you’re just about
ready to go.
Your final step is to convert your
edited transcript into a downloadable
ebook.
Here are a few ways to do this:
1: Use Adobe Acrobat. This will turn your Word file (or a similar file) into a .pdf document.
Just about every computer on the
face of the earth can read .pdf documents so I recommend that you go this route.
Adobe Acrobat is an expensive
program, but fortunately you can make
a .pdf ebook without having to buy it J
The best way to do this is to
use Adobe’s PDF Online Service here: https://createpdf.adobe.com.
At
this site, you can sign up for
a trial account of their $9.99 per month service which allows you to make
.pdf documents through a web based interface.
 |
The free trial gives you 5 “sessions” with their service
so you can make 5 different ebooks
for free.
Not bad!
So creating your Ebook using the “tape recorder”
method really only involves four simple steps:
1.
Talk about your topic
into a tape recorder.
2.
Get the recording
transcribed and put into a Microsoft Word document or something similar.
3.
Edit the
transcription for clarity.
4. Turn your finished product into an Ebook using Adobe’s PDF service.
If you think about it, all you really have to do is talk, edit, and press a few buttons.
And to think that some people say
this is hard J…
But what do you do if you’re not an expert on the topic you’re creating a product for?
Not to worry…I’ve got you covered.
Here are two ways that you can get a product made by using someone else’s expertise:
1.
Interview an expert, record the interview, and
turn the recording into a downloadable audio file,
an Ebook (transcription), or both.
This
is possibly the easiest way to get your product created. Think about it. You don’t
even really have to do anything but
ask questions and sit back as your expert
does all the real “work” for you.
Let me give you a real life
example of exactly how easy it is to come up with
ideas for this kind of product.
One night my wife and I were having dinner with some friends of ours who are medical doctors.
I love to talk to doctors about medicine so I started asking them
about various things I had heard about lately.
The conversation eventually
turned to a particular disease that was giving my Grandfather quite a bit of
trouble: Shingles.
Now I don’t know if you’ve ever
had Shingles or if you know anyone who has, but let me tell you…it’s horrible.
Shingles ends
up causing severe pain in affected
areas if you don’t catch it in time
(my Grandfather didn’t catch it in time) and it can take months to heal. In some
cases, people have
the disease for more than a year. That’s a year of constant pain.
Anyway, I explained to my
friend that my Grandfather was suffering from Shingles and that I was really
concerned since he was in such pain all the
time.
It seemed like nothing was helping him.
Here’s what the doctor told me:
“Frank, I’m not surprised…Shingles pain is unresponsive to traditional
pain management therapies.”
“As a matter of fact, some
older Shingles patients become
suicidal as a result.”
I think you can imagine how I felt then. It looked
like there was no hope for my Grandfather other than to “tough it
out”.
(Fortunately, he’s about as
tough as they come but still…)
So by now you’re probably
saying, “Hey, thanks for the
depressing story Frank but what’s this got to do with anything?”
Here’s what:
Shingles
patients are a prime example of a group of
people who are extremely passionate about a certain topic. In this case it’s ending their pain!
My Grandfather, Mother,
Grandmother, and I all became rabid members of the “end Shingles pain”
market. We spent
hours online researching the
topic and we eventually found a combination of therapies that actually
eased the pain.
It was a combination of Acupuncture and a topical balm made of
Emu oil.
Yes, Emu oil. So…here’s the point.
We would have gladly paid
for information that could help my Grandfather….and we weren’t alone.
According to Good Key Words,
91,325 people search for the term “shingles” online every month.
(See the Good Key Words video in the previous section to learn how to
use this program.)
· 4223 search for “Shingles
symptom”.
·
3361
search for “shingles virus”
·
2991
search for “treatment of shingles”
…and on and on.
So, what we have here is a pretty good little market
and a great opportunity to help people. (Good combination, don’t you think?)
But we have a problem. I’m not a doctor and I’m certainly not qualified to give
medical advice.
So how do I get the product made?
Simple. I interview a Doctor,
record the conversation, have it transcribed…and BAM! I have a product that a
targeted group of people really want.
So, the question becomes “How do
you get
a doctor to agree to be interviewed for your product?”
It’s easy. You just ask them.
Hey-the worst that can happen
is that they say “no”. If they do, you just find another doctor.
If I were going to create that particular product, I would interview a Medical doctor, an
Acupuncturist, an Herbalist, and a Massage Therapist.
The product
would provide different solutions
from four different “schools of medical thought” so there would be something
for everybody.
The great thing is that you never actually have to get in the same
room with any of the people you’re interviewing.
You do it on the phone.
In fact, there are services out there that will record your call, put the
recording in a downloadable format for you,
and even transcribe it for you and put the transcribed file in an ebook format!
Guess how much they charge. About 100 bucks. You don’t lift a finger.
In the example of the Shingles
product, you could even get
all of your experts on a
conference call (the same companies I just talked about do this) and record
them all at once. You
could literally have your product recorded, transcribed, and put into downloadable format in 24 hours.
They’re really efficient, polite,
and inexpensive.
(Side note: If you want
to get an audio product created and “digitized” for downloadable use, use
Voicetext.com. You just call in on a
special number they give you and start talking.
Your voice will be recorded and they
will email you the recording in any
downloadable format you want!)
And don’t
worry about having to “convince” an expert to do your interview. Listen…most
folks will jump at the chance to be
“immortalized in print”.
So, what other product ideas
can you come up with that would fit the “interview an expert” format?
Here’s one success
story:
A friend of mine named Alex
Sampson used this same technique to create his hot selling product, Grilling
The Net Gurus.
You can see it here:
http://www.grillingthenetgurus.com
Alex decided that he wanted to offer a product to the “How To Make Money Online” market but he wasn’t
a recognized authority on the subject…yet.
So, what he did was get in touch with a group of well known and successful Internet marketers and ask for an Interview.
He made it clear that he’s be publishing the Interview for profit on the Internet.
The end result?
A winning product that
launched Alex’s career.
And here’s the best part: Alex lives in Trinidad! He had never met any of the “marketing gurus”
that he interviewed. He did it all over the telephone!
There are thousands of topics
that you could cover with this
formula. Here are a few:
Diet tips Parenting
Stop smoking
Self improvement (this has a ton of “sub categories”) Marriage counseling (take a look at http://www.stopyourdivorce.com. This site was done using the same formula.)
Salesmanship Pet training Investing Real Estate
Money management
…and on and on and on!
So, the “interview an expert”
method is a great one…and you can see
that it works.
But there’s still one more way
you can go. This is the way to go
if you don’t want to do a lick of work.
2: Hire someone else to handle everything!
I’ve used this method on a number
of occasions and have had great results.
If
you have a product idea and you don’t want
to create it yourself and you don’t want to do an interview then this
is the way to go.
You can use this method to get
books written, get audio files created,
get screencam videos made, and even get software developed!
But it’s not as daunting as you might think. (Perhaps you’re wondering where you can possibly find someone qualified to write
your Ebook or make your video.)
There are several web sites that are dedicated solely to
helping you find people that will do work for you.
The great thing about these sites
is that you’ll end up with a group
of people practically fighting each other over
the privilege to work for you.
And most of them have been checked out by a third party and thoroughly
“screened” in advance.
You can even read reviews
of their work by other people who have used them and get access to samples as well.
My favorite site to find people
to work for me is
http://www.elance.com
In fact, I’ve had 2 products created by people I
hired off of Elance and they’re both
selling quite well.
Here they are:
http://www.yourparrotwilltalk.com
Getting set up on Elance is fast and easy. The best part is that you’re never obligated to do anything. You
don’t have to hire anyone if you don’t
want to…for whatever reason!
|
How To Make Your New
Info Product
Downloadable
Once your product has been created, it’s time to make it downloadable
so your customers can get access to it without you having to do anything.
Fortunately, this is really easy
and it only really involves two
steps:
1.
Getting your product in downloadable format.
2.
Putting it on the web and making it
accessible.
Let’s talk about step one first and how it relates to the most common form of
Internet info products, the Ebook.
When you get your
finished version of your Ebook
ready for sale, it’ll most likely be
in a Microsoft Word Doc. Format or something similar. So the first
thing you’ll want to do is get it
into a downloadable format.
Earlier in this course, I
showed you how to convert your product
into an Adobe .pdf file. This is how
I advise you to proceed.
However, if you want to get fancy, you can use an Ebook compiler. My favorite one is Armand
Morin’s Ebook Generator. You can check it out by clicking here.
Either way to choose, you need
to get your Ebook formatted correctly.
So,
let’s assume you’ve converted your Word document or similar file into an
Adobe .pdf file. (See the video in the previous section to see exactly how to do this.)
Your Ebook file name will be now be something like
yourtitle.pdf instead of yourtitle.doc.
The yourtitle.pdf is the file
that your customers will download.
So, that’s what
you’ll want to put on the web.
If you use an Ebook compiler like Ebook
Generator, your Ebook
file will look something like this:
Yourtitle.exe
In
this case, that’s the file
that you want to put on the web.
Now if you don’t have a web site
and you’re in the dark about putting files on the web, don’t worry. I’ll
show you exactly how to do it in an
upcoming section. For now let’s
continue by making sure that your product
is in the correct format.
Let’s say you’ve made an audio
product and you want to make it downloadable.
There are several ways to listen to downloadable audio
products. The most popular are by
using Real Player and Windows Media Player.
Let’s go over how to get your audio product made into Real Player or Windows Media Player format:
Let’s start by assuming that you created your audio product at home by using an ordinary tape recorder.
If this is the case, you’ll need to have the recording
digitized. You can do this in two ways:
If
you’re technically inclined, you can
use an audio editing program such as Sound Forge to import the recording and put it in
either Real Player format (.rm) or Windows Media Player format (.wmv)
To do this, all you need is a good
sound card (most computers made in the last few years will have this) and
an audio input cord.
You can get the cord at your local
computer store for about
$5.00.
But let’s say that you’re not technically inclined. No worries. Here’s what you do:
Get
someone else to do it.
I prefer this method J
Here’s how you do it:
Go to http://www.yahoo.com
and search for “audio digitizing”.
You’ll find plenty of
companies that will take your tape
and convert it into a downloadable format for
you.
I did some
searching and the best looking deal
I found was with http://www.videobookmark.com They’ll take your 60 minute tape and turn it into a
downloadable file for $75.00.
They even offer a 48 hour turnaround service if you’re in a hurry!
It’s important that you get
your file put in both Real Media format and Windows Media Player format. Just ask the folks who digitize it
for you to take care of it.
Another way to get your audio product into digital format is
to use a company like http://www.voicetext.com .
Instead of talking into a tape
recorder when you create your product,
you call into a special phone line
that Voice Text provides and simply speak into the telephone.
Voice text will record it for you and they’ll even put the recording into digital format for you. Just ask them to put it in Real Media format for you and Windows
Media Player format.
In most cases, they’ll have
everything done for you by the same
day. Expect to pay around $100 or so for everything.
Now let’s talk about what to
do if you create screencam videos.
Just like the audios, you need to make sure that they’re formatted
in both Real Player and Windows Media Player
format.
If you’re using Camtasia to
make your videos, you can watch tutorial videos that show you
exactly how to do this here:
http://www.techsmith.com/products/studio/quickstart/qui
ckstart2.html
Now that you have your
product in a downloadable format, it’s time to go live and put it on the Web!
How
To Set Up Your High
Profit Web Site
 |
In
order to have a web site,
you’ll need the following:
1.A domain name.
2.A
web hosting account. 3.FTP Software.
4.HTML Editing
Software
Once you have these, we’re going to use the HTML editing software to
make your High Profit Web Site.
Then we’re going to use your FTP software to upload it to
your web hosting account.
Once it’s uploaded, we’ll type
in your domain name and
you’ll see your site on the Internet!
If this sounds complicated,
don’t worry. I’m going to walk you through it all. It’s actually
pretty simple.
Let’s start with getting a
domain name first.
How To
Get A Domain Name
|
A domain name is simply yourname.com.
Here are a few rules to keep in mind when you select a domain name:
Make the name directly related to
your product. For example,
I sell a video course that teaches people how to use Adobe Photoshop. I chose
the domain name PhotoShopSecrets.com since it’s easy to remember and it conveys what the product is all about.
Always get the .com extension. Right now you’re probably hearing a lot of hype about new domain name
extensions such as .biz, .info, and .tv. Ignore
the hype. Whenever anyone things of a web
site, they always think in terms of dot com. Why make your customers change their browsing
habits?
With these rules in mind,
let’s go get your domain.
The company that I use to
register my domains with is the same company that I use to host my web sites.
Their name is Pagematic and I’ve used them for years. I’ve gotten to know the owners
personally during the time I’ve done
business with them and have only
good things to say about them.
The great thing about Pagematic is
that they’ll handle the entire process of getting your domain set up and getting your
hosting account set up “all in one whack”.
They also provide telephone
support, which is nice.
When you get your domain
name from one company and your hosting from another, you end up having to configure your domain to “point to” your hosting account and it can me a hassle.
With Pagematic, you don’t have to worry about
it.
Another advantage of working with Pagematic is
they’re cheap J
(By the way, when you get your domain set up with Pagematic, please tell them Frank
Kern sent you. They give me a discount for referring friends.)
Of course, there are other
options to using Pagematic. Just go to Google.com and type in “web host” and you’ll see pages and pages of companies you can choose from.
For the sake of simplicity, I’m going to walk you through the
process of getting set up as if you’re using Pagematic.
Let’s begin:
When you get there, you’ll notice that you have several different types of accounts to choose from.
For a basic web site, I recommend the cheapest plan
which is the “Virtual Merchant” plan.
With this plan, your web
site will end up costing you about 40 cents per day.
So, click on the “Virtual Merchant” link to get
started. Here’s what you’ll see:
As
you can tell, there are three
options here to choose from.
Select the first option if you’ve already registered your domain name with another company.
Select the second option if you want to register your domain name through Pagematic and let them handle everything. A new window
will appear where you can get
your domain name through their domain registration company, Pre-Nic.
When you click on the second option, this is
what you see:
You’ll want to click the button on the
left that says, “Register”.
When you do, you’ll get this screen:
 |
Simply type in your desired domain name in the required
field and click the “Start Registration” button.
If your domain name is unavailable (as in someone else has
already registered that name), you’ll be
prompted to select another name.
Here’s what you’ll see once you’ve selected a domain name that’s available:
 |
You’ll notice that you have the option to select the
.com,.net, and .org extensions (assuming that they’re all available).
I always recommend that you try to get the .com extension. The rest is up to you. If it’s within your budget, go ahead and register the other extensions. If not, don’t lose sleep over it.
Once you click the “reserve now” button, you’ll be taken to this screen:
You simply select “new client”
from the menu above and then choose a user name and password for your domain
profile.
When you’re done, click “next.”
You’ll be taken to an order form where you enter your contact info and
your credit card data.
It costs $19 to register a domain name for
one year. Once you’ve completed your order, close the window.
You should see
the Pagematic order selection page where you
started from.
It looks like this:
|
At this
point, you’ll want to select the top
option where it says “Order Web
Hosting for a Domain Name You’ve
Already Registered”.
Here’s what you’ll see when you
click that option:
As you can see, this
is a typical online order form.
Just be sure to type in your newly registered domain name in the
field where they6 ask for it.
Select “yes” where they ask if you want
Front Page extensions. (This is in case you want to use Microsoft’s Front Page HTML editing software).
Also, please select “Frank Kern” from the drop down menu where they ask for a referrer. (Hey, every little bit helps J)
Once you submit your hosting
order (remember, you don’t need anything fancy. Go
with the least expensive package and you’ll
have more ‘hosting power’ than you need)
Pagematic will send you an email with your account details and your
log in info.
This email is very important, so please save it in a
place where you can easily get to it.
The reason it’s so important is
because it will contain your log in info that allows you
to access your account.
You’ll need this in order to
transfer your web site from your computer to the Internet.
You make this transfer with FTP software.
If
you’re not familiar with FTP software
and you don’t have any, fear
not. I’m
about to walk you through the process.
It’s pretty easy once someone
shows you how to do it.
How To Get Free FTP Software
|
FTP software is the
software that lets you take files
(such as web pages) that are on your computer and put them on the Web.
Fortunately, it’s really easy to use.
The FTP software that I use is called
WSFTP_LE 95 and it’s made by a company called ipswitch.com.
Here’s what you’ll see:
 |
You’ll notice that there’s a
search bar at the top right corner of the screen.
Type in “wsftp le” in the search bar and click the
“search” button.
You’ll get a screen that
looks something like this:
You’ll want to click the link that says
“download now” and download
the program.
Here’s what you’ll see:
 |
Be sure to
click the button that says “save”.
Once the program is downloaded, simply open the folder where you saved
it, double click the program icon, and begin the installation process.
Installing WSFTP_LE only
takes about a minute and it’s very self explanatory.
Once you have your FTP software installed, it’s time to get the final piece of your “Web Site Creation Puzzle”.
Getting Your Web
Site Editing Software
|
Web
editing software (also known as HTML editing software) has totally
revolutionized the way web sites are created.
Now, thanks to web editing software, “regular people” like
you and me can build great looking web sites
without having to know a lick of computer code.
The software I like to use is
Macromedia’s Dreamweaver software. In fact,
almost every Internet marketer I know uses Dreamweaver.
Why? Because it’s the easiest to
learn as you’re about to discover.
The first thing we’ll need to do to get you started with Dreamweaver is to get you
a 30 day free trial version.
 |
You’ll be taken to this page where you’ll want to select “try” in the download section for
Dreamweaver…like so:
 |
You’ll then be taken to a
page where you select what
operating system your computer uses
like so:
You’ll notice at the bottom left of the page that you’re asked for a user name and password.
You’ll need to click the link
at the bottom right of the page
where you get registered with a user name and password. (Don’t worry, it’s free J)
Here’s what the link looks like:
 |
You’ll be taken to a new
screen where you simply answer a few questions about yourself. Once you submit these questions, you’ll be able to download the program.
The download and installation process is just like what you went through to get WSFTP_LE.
You just save the program to a folder on your computer. Once it’s downloaded, you open the folder where you saved
the program, double-click the
program icon, and follow the installation process.
It
takes about 2 minutes and only involves a few mouse clicks on your part.
So now you have all the tools that
you need to create and publish a high
profit web site.
Now it’s time to learn how to use them.
Creating A Web Site That Actually Sells
 |
In
this section, you’ll learn the basics of writing effective web copy that
sells. The video will show you how to write a sales letter
and how to build a one page mini site.
The video shows you how to use Macromedia’s Dreamweaver,
which you can download here: http://www.macromedia.com
for free on a 30 day trial basis.
The
video also shows you how to use a web site and
sales letter template that I’ve provided
for you. You may download the template
by clicking here.
Now let’s begin:
How To Make Your Website Pull In Orders
Here’s a lesson that took me
a long time to learn (even though
it’s pretty obvious):
Just because you get hits to your site,
it doesn’t mean you’re guaranteed to actually
sell anything.
In order to make money from your site, it has to do a good job of converting visitors into buyers.
Most web sites fail miserably in this category.
I use a pretty simple formula
in order to make a site that gets people to buy. I call this web site formula the “One Page Wonder” system.
Here it is:
(direct response copy) + (order form) = MAXIMIZED PROFITS
Let me explain
what this means by starting with “Direct
Response Copy”:
Direct
response copy needs to do these three things: Get
the visitor’s attention.
Get the visitor to want your product
and believe that it’s best to order NOW.
Get
the ORDER.
Here’s how you do it in a nutshell:
First, your web site needs to
be laid out like a direct response letter that you get in the mail (and I mean real mail…not email).
This means that your site primarily consists of one page
to house the sales letter and an order page.
If you want, you can have pop up
windows.
What you don’t
want is this:
Tons of graphics that you don’t need. Big logos.
Flashing and or scrolling text.
This is because selling from a web page is exactly like selling from a direct mail sales letter.
In fact, one of the marketers I study under once said that “The
Internet is like direct mail…without the mail.”
Truer words were never spoken.
You see, some of the most
compelling marketing in the world
is done by direct mail. And when
you transfer the hard- hitting
marketing strategies of the direct mail industry to a web page, it becomes “hyper effective”.
Especially if you put that web page in front of an ideal market that already wants what you’re selling.
So, in order to have a highly
effective web site that sells, it
needs to be a one page “mini site”
with an order form.
The main page contains graphics
only where absolutely necessary and
it has a very good, hard hitting direct response sales letter. Just like one
that you would get in the mail.
So here are the key elements
of direct response sales letter copy.
(Please know that we could really
write volumes about how to create good sales
copy. What I’m going to cover for you here is simply the basics.)
The first thing you need is a headline that grabs the
reader’s attention.
I like to model my headlines
after what I read on the cover of
the National Enquirer.
Why? Because the headlines are
what sells that little publication…and that “little publication”
sells more copies every day than
just about any other publication in the world.
So a good headline will make your reader stop in her tracks
and say, “Man! I gotta check this out!”
Just like we stop in our tracks at the check out line and pick up the Enquirer after reading about the “Two Headed Space Elvis That Married
His Own Sister”…or whatever
outrageous headline they’re displaying this
week.
I always make my headlines
appeal to the reader’s emotions by writing in very
conversational tones and making a big promise.
For example, on my Parrot web site, the headline reads,
Announcing A Jaw-Dropping Training Secret That Will Have Your Parrot Talking Up A Storm In Less Than 30 Days - Guaranteed!
Notice how it’s “Enquirer Like” and how it uses easy conversation
language like “talking up a storm” and “jaw dropping”.
Also notice the big promise.
Here’s the one for my
Photoshop site:
"Master
Photoshop TODAY -- In Under 2 Hours -- Without Cracking A Book...Guaranteed!"
Again, notice the conversational
tone “without cracking a book” and the big promise “master photoshop in under 2
hours’.
If I were selling diet pills
(assuming they worked) I’d write a
headline like this:
“Finally, A Surefire Way To Melt Off 33 Pounds In 21 Days Or Less Without Starving
Yourself Silly!”
So, once you have your headline down, it’s time to move on
to your actual sales letter.
Here’s what your sales letter should be designed to do:
GET THE ORDER.
Not to entertain.
Not to make you look good.
Not to be funny.
It’s sole mission is to get you money.
You do this by writing a
letter that appeals to your readers
emotions.
This is
contrary to the way that most of us learn to write. Here’s an example:
Let’s say we’re selling Porsche
911 Twin Turbos. Most folks would say something like this:
“150 years of automotive heritage have perfected Porsche’s ability to
produce an automobile that is both responsive on
the road and appealing to the eye”.
That’s
pure garbage that’ll only leave you with a light wallet.
Here’s what we’d say if we actually wanted to sell the Porsches:
“Touch the gas pedal and the 911 Turbo launches down the road
like a super-charged rocket. It’s no wonder everybody wants this car. And wait’ll you see the looks you get
when you pull up to the party
in your new 911. Let’s just say that you’ll never have to
ask for a girl’s number again…”
EMOTION.
It sells.
In
the example above we appeal to
a man’s desire to stand out by having an awesome car. And we refer to the common belief that a cool car will make women more attracted to men.
See, very few people care about the manufacturer’s heritage.
They want to know what having the car will do
for them.
It’s the same way with our
products. Our readers don’t care about how hard we worked to create
the product. All they want to know is
the answer to this question:
“What’s in it for me?”
Do a good job answering
that one and you’ll see orders coming
in every hour.
The way we answer this
question is to convey benefits.
Not features. BENEFITS. As in
how your customer will benefit once they make the
intelligent decision to order your product.
I do this by discovering what end result my prospects want and then talking about it in the letter.
With my parrot site, my prospects want
a talking parrot. But what is the end result that the talking parrot
gets them?
It’s the admiration they get from their friends.
It’s the
enhanced enjoyment they get from their parrot. In other words, it’s much more than just a
talking bird.
When a diet ad
really works, it’s almost always a
result of getting the reader to imagine what
life would be after they used the diet product.
Think about
it. Why do people want to lose weight? It’s so they can:
Be attractive to the opposite sex. Be admired by others.
Feel better.
It’s not so they can see a new
number on the scale.
So the winning diet ad is the
one that does an effective job of conveying
the benefit of the product by showing people the
end result of using that product.
Here’s another one:
Let’s look at “make more money” ads.
Why do we want more money? Is it
so we can see a different number on our bank balance? Is it so we can have more little pieces of green paper stuffed under our
mattresses? Is it so we can pay more income
tax?
NO!
We want the end result that having more money will bring us. Things like:
More free time.
Impressing others.
Telling our boss to take a hike.
So when you’re writing the benefits of
your product, do it with the END RESULT in mind.
When you convince people to believe that they’ll get their desired end result by using your product,
you’ll make sales. Just make sure
that you live up to your promises.
A great way
to convey benefits is to use bullet points. Bullet points,
·
Draw the reader’s eye to the words
so they’ll read what you’re telling them.
·
Are widely used by marketers as an effective
way to convey benefits.
·
Are read by people who just “scan”
your site so you can still present your case.
They’re a great way to list your benefits in a quick and “user friendly” manner.
And you should use as many of them as you want. I’ve seen
sales letters with several pages of bullet points.
Remember, if someone is
interested in your product they’ll read every bullet point you offer.
Another key
aspect of your sales letter is the
call to action. In other words ask
for the order.
In fact, really ask for the order.
Tell you
prospect why they should order. Let them
know why they’ll benefit from ordering right now. Use bribes if you have to.
For example, “If you order by the end of the week, I’ll
throw in these three extra bonuses for free!”
A shameless bribe never hurt anybody in terms of making sales.
Remember, they need a reason to order right
away.
Here
are some reasons
why your prospects should order now:
·
Free bonus
·
Avoid paying more
·
Limited supply
· You’re trying to meet a
goal so you’ve lowered the price. It’ll go
up as soon as you sell X number of
units or by X date…which ever comes first.
·
You’re not sure how much longer you’ll be allowed to give away the
free bonuses.
Rarely will our prospects do
something just because we tell them
to. You should always provide a reason why.
Another thing
your letter needs to do is to
eliminate risk. We do this by using guarantees.
The best thing you can
do is to take the risk away from your
prospect and place it squarely on your own shoulders.
You do this by stating
something like:
“This product is 100% guaranteed. If you are
unsatisfied for any reason at all (or for no reason whatsoever) simply tell me and I’ll immediately give you a refund
with no questions asked. And to further ‘sweeten the pot’, you can
still keep the 3 free bonuses as my gift, even if you decide to return the product.”
This type of guarantee gives
your prospect a “no lose” situation.
The worst thing that can happen is that he gets three free
bonuses and 100% of his money back.
And here’s a little hint:
The longer your guarantee, the more sales you’ll get.
A 2 month guarantee will make
more sales than a 1 month guarantee.
A one year guarantee will make
more sales than a 6 month guarantee.
A life time 100% money back guarantee will make more sales than any other guarantee.
Don’t be afraid to offer a “crazy guarantee”. If your
product is good and you deliver on your promises, you’ll end up making more sales and getting fewer refunds.
So that’s
“Sales Letter Writing 101” in a nutshell.
Here are your key components:
· Make your web site simple and avoid “order killing”
mistakes like unneeded graphics, flashing or scrolling text, and big useless logos.
·
Your site should basically be a one
page sales letter (it can be long…an interested reader will scroll down and keep reading) and an order form.
Your sales letter should:
·
Get the reader’s attention and
keep him on the page (get attention with your headline).
·
Make the reader want your product by showing all of the
benefits it will give him.
· Ask the reader to order.
· Give him a good reason why he must order right now.
· Take away all of your prospects perceived risk so his
purchase will be a no lose situation.
Please take a minute to watch
the video I’ve provided for you with this section. It will walk
you step-by-step through the process of creating a high profit web site and show you exactly how to implement the strategies you’ve just learned.
Once you’ve completed the steps in the video, you should have a minisite of your
own saved in a special folder on your
computer.
Now it’s time to go live!
Publishing Your Web
Site To The Internet
|
At
this point, you should have your own
minisite saved in a special folder on your
computer.
The web site template I provided is easily edited and is already set
up in the classic minisite format.
So, if you haven’t done so already, watch the previous video and use
that template to create your own site.
Once your site is saved, all that’s left
for you to do is publish it to
the Internet.
You do this by using FTP software such as the WSFTP_LE software I showed you how to get in the previous section.
When you open your FTP software, you’ll see this:
Notice the fields that I’ve circled in red.
These fields need to be filled
in with the information you receive from your web host.
If you’ve set up your domain
name and hosting account with Pagematic, you will have received
all of this information in a set-up email that they send you as soon as you register with them.
I’ll go over what the fields mean:
HostName/Address: This is either your web site address (yourname.com) or your IP address (your IP address
is
assigned to you by your
host and will be given in your set up email.
User ID: This is your user
ID to log in to your web site hosting account.
Password: This is your password.
If you set up your account with Pagematic, all of this info is in your set up
email. Look for it in section 7.
Fill in these fields with the required info, click the box that says “save password” and then click “OK”.
If you’ve entered everything correctly, your FTP software will now connect to your website hosting account and log in for you.
You’ll see something like this:
 |
The left hand side shows files that are on your computer. The right hand side shows your web hosting account.
When you publish your web site to the Internet using FTP software, all you’re really doing is
moving files from the left hand window to the right hand window.
If your account is set up through
Pagematic, you’ll want to put all of your web
site files in the folder on the right called “public_html”.
It’s the folder that I’ve circled in red. To open this folder, simply double click it.
Here’s what you’ll see:
 |
This folder will most likely
contain nothing but another folder called “cgi-bin”.
If it does have a few extra
files in it, this is OK.
Your next step is to locate the folder on your computer where you saved your finished
copy of your minisite.
Once you locate the folder, simply transfer all of its contents to the
public_html folder on your web site.
Here’s how you do it.
First, you use the navigation arrows
on the left hand side of your
FTP software to find the folder on your computer where you’ve saved your minisite.
 |
Once you find the folder that contains your minisite, you’ll want
to transfer the contents of that folder from
your computer to your web account.
You do this by highlighting each file in the Ministie
folder on your computer by clicking
it one and then clicking the arrow
that points to the right.
Here’s what this looks like:
 |
After you press the right facing arrow, your file that was highlighted will
also appear on the right hand side of the screen. Congratulations! You
just uploaded a file to your web site.
Repeat this process with the
entire contents of your folder.
When you’re done, type in your domain name or your IP
address into your web browser. If you followed all of the steps correctly, you’ll see your web
site appear. Now it’s time to bring in the buyers!
How
To Get Targeted Traffic To Your
Web Site In As Little As 17 Minutes.
There are hundreds of ways to get
targeted traffic to your web site.
You can:
· Do joint ventures with other web masters.
· Run banner ads campaigns.
·
Place classifieds
· Advertise in Ezines.
·
Publish articles with links to your sites in them.
· Run pop up campaigns.
·
And many more.
All of these
methods work. Some work better than others.
One of the fastest and most
effective ways to drive traffic to your web
site is to use search engines.
Search engines used to be very complicated and difficult
to figure out. You practically had to have some sort of “magical power” just to get a high ranking.
And you still do…unless you use
the secret weapon that is Pay Per Click advertising.
Pay Per Click advertising allows you
to bid for your position in
the search engines.
For example, let’s say you bid to be #1 on a Pay Per Click network under the term “parrot”.
Let’s say that you bid 10 cents and yours is the highest bid.
Well, since your bid is the
highest, you’re now #1 under the search term
“parrot”.
So any time someone types in the
word “parrot” on any search engine in the Pay Per Click network, they’ll see
your site right up there in the #1 position.
If
(and ONLY if) they actually
click on your site and go to your web
page you’ll pay 10 cents.
Again, the only way you’ll ever pay is if someone actually
searches for the word “parrot”, sees your listing, and then clicks the
link to go to your site.
Here’s the best part:
You can use this
method to be #1 on the biggest search
engines in the world such as Yahoo.com!
|
The Pay Per Click method will guarantee
you highly targeted, highly motivated visitors.
And the best part is that you can be in the #1 position in about 5
days. (It only takes a few minutes on your part…the rest of the
time is due to the Pay Per Click
network getting everything set up for you.)
But what if you want to be in the search engines even faster? Now there’s a way. It’s called
Google Ad Words.
With Google Ad words, you pay per click when someone clicks on your banner ad under a certain search
term at Google.com.
Since Google.com is the most widely used search engine in the world,
this little method can bring you a
truckload of traffic…and the best part is that you can be listed in about 15
minutes.
The Google Ad Words method works just like regular Pay Per
click networks with the exception that your
site is presented in banner ad format rather than being presented with
the actual search listings.
|
Now that you have traffic coming in, you
need to make sure that you
monitor your results very carefully.
Ideally, you want to make at least 2 sales
for every 100 visitors that come to your
web site from Google or from
Pay Per Click networks.
In
marketing, keeping accurate records of your
results is the key to getting rich!
But first, you have to get started…so good luck! Now go out there and make
something happen J
